NCRLA Hospitality A.I. Summit
Exploring the Future of Restaurants, Hotels, and Guest Experiences
Artificial intelligence is rapidly reshaping the hospitality industry, creating new opportunities for restaurants, hotels, and tourism businesses to improve efficiency, enhance guest experiences, and drive growth.
Join the North Carolina Restaurant & Lodging Association for the inaugural Hospitality AI Summit on Monday, August 10, at the McKimmon Center on the campus of NC State University in Raleigh.
This full-day event will bring together hospitality leaders, technology experts, industry innovators, and solution providers from across North Carolina to explore the practical applications of artificial intelligence in restaurants and lodging businesses.
Attendees will discover how AI is transforming:
- Marketing and customer engagement
- Workforce management and staffing
- Operations and productivity
- Revenue management and business intelligence
- Guest experiences and personalization
- Emerging technologies and future trends
Through expert-led sessions, real-world case studies, and interactive discussions, participants will leave with actionable strategies and practical tools they can implement immediately in their businesses.
Lunch is included with registration.
Registration: $35 per person
NCRLA Member Rate: Save $10 with member pricing.
Agenda
| August 10 | |
| 9:00 AM - 9:10 AM |
Welcome & Opening Remarks
Presenter: Allen Thomas, NCRLA President & CEO |
| 9:10 AM - 10:10 AM |
Opening Keynote
Fireside Chat with Bhavana Bartholf and Joao Oliveria – Compass Group |
| 10:25 AM - 11:15 AM |
From Experimentation to Everyday Operations: How Leaders Are Using AI Today
Operator Panel – AI in Action: Real World Lessons from Restaurants & Hotels with Sean Potter & Kyle Highberg |
| 11:20 AM - 12:15 PM |
AI Powered Profitability
Profitability – Smarter Operations, Stronger Margins: Using AI to Drive Profitability Speakers: Lee Bridges, Chief Product Officer, Inn Flow Sean Potter, CEO, Built on Hospitality |
| 12:15 PM - 1:00 PM | Networking Lunch |
| 1:00 PM - 1:50 PM |
AI Search & The New Guest Journey
Winning the AI Search Race for your Next Guest Speakers: Kelley O’Brien, Growth Marketer Lead, Farlow & Co. Scott Peacock, Director of Marketing & Communications, Visit North Carolina |
| 2:00 PM - 2:50 PM |
Beyond ChatGPT: AI Governance, Cybersecurity, & Brand Trust for Hospitality Leaders
Executive Leadership – Beyond Chat GPT: What Hospitality Leaders Need to Know about AI, Brand, Data & Guest Trust Speakers: Kelley O’Brien, Growth Marketer Lead, Farlow & Co. Todd Keenan, Director of Specialty Lines, Sentinel Risk Advisors |
| 2:50 PM - 3:00 PM |
Closing Remarks
Closing Session: The AI Action Plan – What’s Next? with Allen Thomas Recap of the Summit’s most important insights and practical applications.Introduction to the NCRLA Hospitality AI Community, an exclusive space for ongoing collaboration and peer learning. A call to action for hospitality leaders to embrace innovation while strengthening North Carolina’s hospitality industry together. |
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